Kaitlin Paonessa
Digital Media | Marketing | Communications
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Digital Media Management

Take a Closer Look at My Professional Digital Experience Here.

As director of executive communications at the American Heart Association, I crafted social media messaging on behalf of the executive vice president of the SouthWest region of the association.

Visit these social channels here: Twitter | LinkedIn


At Leander ISD, the team I worked on utilized digital media platforms to reach the communities of the 42 schools in the district. As a communications specialist, I aided in the management of the district’s social media channels (Facebook, Twitter, YouTube, Instagram) and websites by keeping audiences up-to-date on the latest district announcements, as well as the exciting happenings in LISD schools. These updates included written content, website graphics, and working in the district’s unique website content management system. Additionally, I aided in the complete redesign of the district and school websites. 

Click here to see the Leander ISD website.

Visit LISD’s social channels here: Facebook | Twitter | Instagram

Visit the Leander ISD website here: https://www.leanderisd.org/

Visit the Leander ISD website here: https://www.leanderisd.org/


Triple 8 Management is a music management company. As a manager of digital marketing, I managed all digital marketing efforts on platforms for 6 musical artists, Chase Rice, Josh Abbott Band, Whiskey Myers, The Wind and The Wave, Kevin Fowler, and Pat Green. This included consistently keeping digital platforms up-to-date with the most recent content including album and single releases, touring events (1,000+/year), etc. through written and graphic content. Website management through multiple unique content management systems including Wordpress. Design creative content for digital platforms. Social media management for profiles with 650k+ followers.

The Agriculturist is a student publication of the Department of Agricultural Education and Communications at Texas Tech University. I served as editor for the publication with a circulation of 3,700+ with a potential reach of 11,000+. Read the publication at the link below.

At Country Music Television (CMT) I assisted with the execution of marketing and promotional campaigns across CMT's digital platforms, CMT.com, Facebook, Twitter. Social media profile management for 1,000,000+ followers.

At the Office of the Vice President for Research (OVPR) at Texas Tech University, I served as an assistant to the Associate Director of Research and Academic Communications by spearheading the department's social media platforms, Facebook and Twitter. I also assisted in the publication for OVPR's online magazine, Texas Tech Discoveries and for the online academic journal All Things Texas Tech.